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Google’s Panda update: Focus more on quality content
Google's panda update was implemented to eliminate most of the low quality sites from Google's search result pages (SERP's). To get a good ranking after this update, you need to provide a valuable user experience. The Google Panda update has made businesses and search...
What is your social media persona?
Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, "voice" is something digital marketers are thinking about all...
Black hat SEO might work, but it’s bad in the long run
With all the talk lately online regarding the latest updates by Google, you surely must have heard the phrase "white hat SEO" and "black hat SEO" before. These terms are two different digital marketing methods on performing search engine optimization (SEO). While...
Does your target audience know where you are online?
Do you know where your target audience can be found online? If you've been in the business of promoting your company online, you've most likely said yes, but lets turn that question upside down. Does your clients know that you are using social media in your business?...
What to do with the Google Panda update
Google's Panda algorithm update has been around for quite a while and new versions of this update gets releases regularly. The first version of this update was released in 2011 and many major websites were hit. This update focuses on removing "low quality" content...
Monitor what is being said online
In most digital marketing and offline marketing campaigns, market research has always been a fundamental part to determine the success with your marketing initiative. Social media marketing has made it very easy to find out what people are saying about you, what do...
Building your brand online with internet marketing
Building your brand online is essential to building the reputation of your business in the digital world and it helps people identify that your business is different from others. Online branding is very important part of digital marketing and running a business...
Start with a social media marketing strategy
Many people believe that social media consists of only Twitter and Facebook. They also believe that creating profiles on these two social networking giants will get them instant results. The truth is that a proper social media marketing campaign requires a strategic...
How does Facebook EdgeRank work?
What is Facebook EdgeRank and is it really important to know what it is? If you are into marketing online - most definitely. In a nutshell: EdgeRank is the algorithm that Facebook uses to determine who sees what on their timeline. If you want to get more exposure and...
Making sense of your social media campaign
If you are a small business owner, you might be overwhelmed by all the tasks you have to accomplish every day. You are most likely handling most of the business aspects such as accounting, everyday business tasks, and the marketing of your business. You probably heard...
Digital branding is a must if you have a website
Your brand online is the overall experience and visibility of your business online which others have about your company. For your digital brand, you should make a lasting impression to make your company memorable for your users. It's all about establishing a solid...
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Identify who you want to reach with blogging
Blogging has grown tremendously over the last 10 years and it is now seen as a necessity to online marketing. Blogging started out as a simple experimentation - exactly the same as most of the popular digital trends today, and it exploded. By having a business blog...
How to get more followers on Twitter
Most likely if you are using social media you are using it for a specific reason. Maybe it is to connect and engage with friends and family, but if you are a business, it's most likely used to generate more awareness, sales and leads. A couple of years ago it was all...
Using Twitter Analytics for the measurement of your campaign
If you are using Twitter as part of your social media marketing strategy I am sure you are aware how difficult it can be sometimes to integrate this channel in your overall marketing strategy for your business. The biggest problem that I have found with Twitter is...
How you can get more traffic to your website with social media
Social media marketing (SMM) is a form of internet marketing that consists of word of mouth marketing through the use of various Web 2.0 channels. These channels consist of blogs, micro blogs, social networks and media sharing (video, photo) websites to name but a...
Why your company needs a blog marketing policy
Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...
Start planning your internet marketing strategy for 2016
Now is the right time to plan your internet marketing strategy for the new year. By now, you likely have your Facebook Business Page and Twitter profile setup for your business, connected with each other, and updating your network on a regular basis with interesting...