SEO and social media working together

SEO and social media working together

Every company wants to have a great and positive online reputation.  You want prospective clients to instantly think of your brand when talking about services or products that you supply.  There’s nothing better as to be known as the experts in your niche and...
What is social media optimisation?

What is social media optimisation?

Social media marketing keeps on growing everyday and can be found on most active web channels. This trend is changing the way digital marketing agencies operates to get to the top of the search engines and how to stay there. Social Media Optimization (SMO) and...
Use reviews as a marketing strategy

Use reviews as a marketing strategy

In today’s digital connected worlds, everyone has access to various social media channels and review websites where anyone can post anything about a brand, company or an experience. Everyone can voice their opinion and can be seen as a citizen journalist....
How you can measure the ROI of social media

How you can measure the ROI of social media

Many brands and individuals are starting a social media marketing campaign in the hopes of building awareness, generate sales leads and building a community, but how do they measure and check if their efforts are paying off? How are you currently measuring the true...