Blogging has been around for longer than 10 years and it’s a very powerful marketing tool for your business. What started as a digital personal journal, it’s now used for so much more than that. Blogging for your business can be used to interact and attract your target audience. It’s also one of the best social media channels available that also supports your online marketing campaign.
Blog marketing is all about being the influential and building credibility on the social web. Its goal is to attract your target audience with original, interesting, and helpful information. With your business blog, you can brand yourself as the expert in your niche and establish yourself as the “go to person” when someone is looking for anything relevant you offer. It’s a win win situation. How does blogging increase your SEO organic rankings on Google? Find a couple of tips below.
SEO business blogging
Website optimization: When you add a blog to your website, it adds new content to your website. Each blog post that you publish is seen by Google as a new page. Bigger website tend to rank better organically than small ones. If you add 50 new blog posts a year to your blog, you are increasing your website footprint by 50 pages every year.
Aggregation: RSS is a mechanism that blogs and various social media channels use to broadcast your message within seconds. You don’t have to wait for the search engines to discover your blog. With the help of RSS, your blog will be syndicated to high authoritive blog aggregators that will see your content immediately.
SEO: By integrating SEO copywriting within your blog posts, you will not only seen your organic search engines rankings increase for your blog, but your website as well. Be smart and use keywords in your blog post title, content, links, and sub headings. This is a great method for SEO and help you get the top ranking you are after.
