Focusing on the the conversions of your website is crucial to any online business. You can generate thousands of visitors every month to your website, but if they don’t take an action and convert into a sale, lead or contact, there’s really no point of putting in any effort on online marketing.
To improve the conversion rate of your website and online business. Ask yourself these questions: What should your visitors do when they arrive on your website? Do you want them to contact you, request a quote or signup to your newsletter? Why should your visitors complete an action? Will it benefit them? How do they make an action and do you guide them on this process?
Here’s a couple of tips on improving the conversion rate of your website
Conversions optimization tips
- When focusing on the conversions of your website, make a point of satisfying the needs of your visitors. Use specific key phrases such as “Join today” or “Buy now” to make it more compelling.
- If you want them to see the call to actions on your website it should be visible. Use specific colours and make it stand out from the rest of the elements on any page. The upper right corner is an excellent spot for static call to actions.
- Always keep your message and call to action as simple as possible. Don’t confuse your visitors because they will leave if they don’t know what to do or they are confused.
- Add some urgency to your offers so that your visitors can take an action immediately. Never focus your offering on all because then you will appeal to none. Cater for your best customers that are looking for answers.
Optimizing the conversion rate of your website shouldn’t be a once of project, but should always be ongoing. Measure your efforts and always find ways of improving your website.
