It’s a fact that people are willing to part with their contact information if you are offering an online promotion where they know they will be getting something of great value in return. If you are planning on starting an online promotion or you are currently running one, make sure you have put in some careful thought and planning on how to get the best return with your campaign.
It’s important that you don’t promote your business as being cheap or viewed as a company that is desperately looking for clients and you are more than willing to take a huge knock in doing so.
Have a look online and most online promotions follow this rule. You give something of value that their target market can use and find important. What you give away in your promotion can basically be anything from a basic pamphlet of information or a downloadable ebook. This is a tried and tested model, and it does work, but what if you want to go the extra mile and give something away that will really make your target audience smile?
Think out of the box with your online promotion
Want to be really successful with your online promotion? If you are interested and you want to make a big impact with your campaign, how about sending something personally to your respondents. This does smell like success because it’s awesome if someone will see their name on a large box or envelop and they open it up. People really want to know that you care about them and they will be more than willing to help you achieve your goals when you send something personally to them.
Either way, the choice is up to you. You can run your promotions like most companies do online including your competitors, or you can think out of the box and take a different approach to this process by making it more personal.
With digital marketing it’s all about the experience your target market has with you. Take the time and make your whole campaign experience better. It’s really a great experience if you think out of the box and give something of real value that your target market takes personally. Now is the time to run a great online promotion.
