Do you know what people are saying about you online? Did you know that one negative tweet or Facebook post have the potential to make your business loose close to a hundred customers?
Online reputation management is something no business can survive without. Good and bad things get posted on social network sites every day. Some get read and some disappear. Some get reposted and blown completely out of proportion, especially if they are negative!
Long gone are the days that people page through a telephone book to find your business. Consumers make use of search engines to find you online. They type the name of your business into Google and the first result they come across are… your drunken happy face during a year-end function on a Facebook photo. Oops!
Online reputation management is the active process of managing your reputation online. People are going to talk about you on social media sites, whether you participate in the conversation or not.
Tips for online reputation management:
Own your name: Don’t have your own website, Facebook page, Twitter or LinkedIn account? Create and monitor these social media accounts ASAP, before a competitor or angry employee does it for you and wreak havoc with your name.
Create a blog: start blogging about yourself and your company. Make sure you focus on using your name as a keyword. Google will pick up on this if you do it regularly and you will get better rankings on search engines.
Register domain names: Register a couple of domains that you can use to distribute positive content about your business.
What are the advantages of online reputation management?
Staying proactive online can help you pick up on damaging or false mentions before they get out of hand. The internet is not going away. Protect your reputation – no one is going to do it for you.
Contact Johnny today: Cell: 082 415 5799.
