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Building brand awareness with SEO
SEO and internet marketing is not all about gaining traffic to your website and blog. With SEO, you can also build awareness for your brand, products, and services. Having top organic rankings on the search engines can definitely help your business stand out as the...
What is blogging all about?
What is blogging and why has it become so popular over the past few years? Blogging has revolutionized the way in which media present news, it has given the masses a voice. When it comes to businesses, a corporate blog can achieve much more than a website because it...
Running a SEO campaign for your website
The goal with your SEO and internet marketing campaign should be to attract your target audience to complete an action on your website. The audience you are after should be people that are interested in your services or products. When you are designing a new internet...
Does integrated digital media marketing bring success?
Digital Media Marketing seems to be everywhere at the moment. This is understandable, because the internet has changed direction over the last few years to take on a much more social face. We have seen the rise of social websites like Facebook and Twitter, and...
How to brand yourself with social media
Social Media Marketing seems to be all around us! People shouting out about Facebook and Twitter and to a lesser extent networking sites like LinkedIn. Social Media then is something that all businesses are coming to increasingly think of as important, but without...
A simple guide in building your email list
If one of your objectives with your internet marketing campaign is to build up your email list, you will need to offer the right incentive so that you can use to attract the right audience that you are interested in reaching. The audience you are after will most...
Setting up an email capture form
Building your email list is worth gold in the world of internet marketing. Using email communication can also be one of the best strategies for your marketing campaign to engage and interact with your target audience. Did you know that there are a few steps that you...
Basic steps to create a personal branding strategy
According to Wikipedia, personal branding is a description of the process whereby people and their careers are marked as brands.It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests...
Can trust be established with social media marketing?
If you are looking to build a social media strategy that works then it is essential that you use social media marketing in the right way. It is instructive to realize that most people approach their social media strategy with exactly the wrong approach. They treat...
How internet marketing grows your business
The use of proper internet marketing grows your business with a wider reach than if you did not have an online presence. If you consider the internet reaches the entire world, you potential are marketing to the world. The first step in marketing on the internet is...
How to use keywords in your website to stand out
Keywords, the heart and soul of internet marketing. Keywords are for your visitors searching Google for information, products or answers. Keywords are how people are going to find you online. They are the phrases that people are typing into their browser when they are...
The importance of your website ‘about’ page
Your website "about" page is a page that visitors will read to find out who you are, what you stand for, and what you want to achieve. This page can humanize your business and at the same time build credibility and trust. Your visitors wants to know the person or...
Online marketing do’s and don’ts
The World Wide Web is an advertising battlefield – it is easy for your business to get lost amongst all the other websites vying for the attention of users. Having an online marketing strategy can mean the difference between your business booming or blowing up in your...
Review a company online
When you are getting ready to buy products or services from a new company, how are you going to make sure they are not going to scam you? Nobody wants to lose money and be scammed. When you are looking for a company online do you just pick a name randomly or are you...
How to stay relevant on Social media
Staying relevant on social media will be determining for the success of your Social media marketing campaign. Recipients of your message want to get information that is focused, unique and related to your area of expertise and functioning. Achieving relevance in a...
Choosing the best keyword phrases for your SEO campaign
Researching and choosing the best keywords and phrases for your search engine optimization (SEO) campaign is a science. Not only do you have to have time to research all the related and relevant keywords of your business, it's also very important that you understand...
Use SEO and social media for traffic generation
Social media marketing when done correctly is a form of word of mouth marketing through the use of various social media channels on the social web. These social media channels consists of blogs, social networks, media sites such as YouTube and Pinterest, and various...
![Who really uses LinkedIn? [Infographic]](https://i0.wp.com/www.johnnydasilva.com/wp-content/uploads/2012/11/who-uses-linkedin.png?resize=400%2C250&ssl=1)
Who really uses LinkedIn? [Infographic]
Very recently LinkedIn chanced the design on profile pages and I must admit, it looks great. It looks professional and has a more 2012 look to it. This is a welcome improvement to LinkedIn in my opinion and could move LinkedIn up further in the social media channel...