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Social media is a form of word of mouth marketing
What is social media marketing? In plain English; social media marketing is a medium that you can use by using popular social media channels such as Facebook, Twitter, Google+, LinkedIn, and YouTube to build brand awareness and traffic back to your website or blog....
Starting a social media campaign
If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business. To generate new potential prospects with your campaign, it's necessary to plan and create and effective social media strategy....
How to launch a social media marketing campaign
Social media marketing is a great way you can use within your business to establish thought leadership, credibility and create an awesome user experience to your target audience. It's a medium that is used to engage with people about your services, products and brand....
Creating a social media marketing strategy that works
If you are interested in a social media marketing campaign for your business, the first thing you should do is to draw up a social media marketing strategy. This strategy should be an extension of your overall marketing campaign. It should be integrated with your...
Internet marketing in tough times is the answer
In today's tough economic times, it makes perfect sense to make cutbacks. With so many companies wanting to save on business expenses, statistics has shown that advertising and marketing costs are usually among the first to receive a smaller budget. To be honest, this...
Using Pinterest in your social media strategy
With all the latest interest in Pinterest, it has grown to be one of the fastest growing social networks of all time. This social media channel is one of the best social networks to build your brand presence through the use of images. With all the hype and buzz,...
How internet marketing is turning social
With the ever increase of blogging platforms, social networks, and other related social media channels, traditional internet marketing is not the only source for targeted traffic anymore. A top story on a well known social media channel can drive much more traffic to...
The costs with social media marketing
You must have heard it before with all the buzz online that social media marketing is free. It doesn't cost you anything. In reality, that is one big lie! Sure, it's free to create a profile on the top social media channels like Google+, Facebook, Twitter, LinkedIn,...
Social media marketing facts
Many people and digital marketing agencies believes that social media marketing (SMM) is quick, easy and free. Every business wants to be part of the social media phenomena, but most of them doesn't understand and know all the facts regarding social media marketing....
Should I only use one social media channel?
Everyday online you will see articles, whitepapers, and blog posts on how all the social media channels are taking over one another and why you should use certain channels in your campaign to get the most out of it. Which social media marketing channels are the best?...
Why social media is not a nice to have, but a must have
With the rise of all the social media channels, blogs, social networks and social communication mediums, social media has naturally created a new and exciting source of traffic to websites. A top story on a social bookmarking channel can drive much more qualified...
An explanation of internet marketing
Over the last few years the internet has changed the way businesses operate. It is a fact these days that if your business doesn't have an online presence, you are truly missing out on a huge marketing opportunity that can help you with advertising, and increase the...
You need an internet marketing plan to be successful online
It's a fact that every business wanting to make an impact online needs a solid internet marketing plan to be successful online. There's no way around it. It's a plan that will outline your roadmap and should contain all of the online marketing strategies you will...
SEO and social media working together
Every company wants to have a great and positive online reputation. You want prospective clients to instantly think of your brand when talking about services or products that you supply. There's nothing better as to be known as the experts in your niche and area of...
What is social media optimisation?
Social media marketing keeps on growing everyday and can be found on most active web channels. This trend is changing the way digital marketing agencies operates to get to the top of the search engines and how to stay there. Social Media Optimization (SMO) and...
Use reviews as a marketing strategy
In today's digital connected worlds, everyone has access to various social media channels and review websites where anyone can post anything about a brand, company or an experience. Everyone can voice their opinion and can be seen as a citizen journalist. Negative...
How you can measure the ROI of social media
Many brands and individuals are starting a social media marketing campaign in the hopes of building awareness, generate sales leads and building a community, but how do they measure and check if their efforts are paying off? How are you currently measuring the true...
Creating your digital brand online
Your brand online is how you operate, how people see, perceive and experience you, your products and services online. To brand your company online so much more than just to make your brand memorable, it's all about those trusted connected that you are always trying to...