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Marketing your content on the web
Did you know that you don't have to focus on just publishing content on your owned media channels such as your blog or your website? Publishing interesting content off site can also play a big role in building awareness for your marketing campaign. To get the best...
Keeping Pace with the digital world
The World Wide Web is an advertising battlefield – it is easy for your business to get lost amongst all the other websites vying for the attention of users. Having an online marketing strategy can mean the difference between your business booming or blowing up in your...
4 Powerful Strategies for Managing Your Online Reputation
Good and bad things get posted on social network sites every day. Some get read and some disappear. Some get reposted and blown completely out of proportion, especially if they are negative! Online reputation management is the active process of managing your...
Twitter Marketing: Does it Still Matter?
The Twitter search platform is most likely the best real-time search engine available today where you can search for anything in real-time what is happening on the Twitterverse. 99% of searches starts with a question. What if you can answer those questions in...
![Why Pinterest Could Be a Real Contender for Commerce [Infographic]](https://i0.wp.com/www.johnnydasilva.com/wp-content/uploads/2012/08/Why-Pinterest-Could-Be-a-Real-Contender-for-Commerce.jpg?resize=300%2C250&ssl=1)
Why Pinterest Could Be a Real Contender for Commerce [Infographic]
Although Pinterest is still in its earlier stages, it’s clearly here to stay. It should be part of your Social Media Marketing strategy. Tools are popping up left and right to help marketers increase the effectiveness of their Pinterest efforts. Tools such...
Watch out for these SEO mistakes
Search Engine Optimization should be planned right from the start into your website. Search engine optimization (SEO) is a method of attracting targeted visitors to your website from the search engines. Some businesses have website with serious problems that keeps...
7 Ways to Use Social Media For Social Change
Social Media Marketing (SMM) is about being conversational. This means that people listening and then interacting. If you are only focused on broadcasting (ex radio + tv), then you are not engaging at a social interactive level. Building strong relationships...
3 Pro-Active Tips for Managing Your Online Reputation
Online reputation management is something no business can survive without. Good and bad things get posted on social network sites every day. Some get read and some disappear. Some get reposted and blown completely out of proportion, especially if they are negative!...
4 Ways to Improve Your Google+ Engagement
Google+ almost gives you a sense of many different Social Media platforms and their features in one place. Google+ is different from Facebook: organizing your friends, family, acquaintances and colleagues into different Circles, and meeting them in Hangouts. There are...
Website designs does matter
Website Designs does matter according to the following statistics in this infographic of "Does design matter". Also what was quite amazing was the amount of companies, using in house designers while they were prepared to pay $500 (R4250) and more for a logo design....
7 Tips for Creating a Social Media Plan for Your Business
Social Media Marketing (SMM) is about sustaining lasting relationships and by creating new ones. It really takes time and effort. Social media is all about entering into conversations and participation. We all see companies that enters into social networking,...
3 Ways to Use Social Media to Improve Your Search Rankings
Online content that you publish is one of your most valuable assets on the web. Social media is all about entering into conversations and participation. We all see companies that enters into social networking, blogging, Facebook and Twitter that spends their energy...
3 Steps for Developing an Online Reputation Management Strategy
Online reputation management is the active process of managing your reputation online. People are going to talk about you on social media sites, whether you participate in the conversation or not. What are the advantages of online reputation management? Staying...
5 Killer Strategies for Brands Engagement on Pinterest and LinkedIn
The World Wide Web is an advertising battlefield – it is easy for your business to get lost amongst all the other websites vying for the attention of users. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to...
Questions to be asked with your blog marketing campaign
Blog marketing is a way to advertise or publicize your business website. In other words, blog marketing is an easy way that you can use to market your website, products, and services. With blog marketing you can establish your business as an authority and it can also...
3 Steps to an Effective Social Media Strategy
When you are in the process of creating your Social Media strategy, it is very important that you understand your audience. Who are they? What do they like? How old are they? Make sure you know the demographics of your perfect customer to help you engage with them....
4 “Must Follow” Online Reputation Management Tips
Do you know what people are saying about you online? Did you know that one negative tweet or Facebook post have the potential to make your business loose close to a hundred customers? You need Online Reputation Management (ORM). Long gone are the days that people page...
10 Tips for Better Content Marketing
Content marketing is all the buzz online, and many people see it as a new trend. Content marketing is not a new strategy in the internet marketing world, but it plays a vital part with any internet marketing campaign. Content marketing should not just be seen as...