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Use SEO blogging to increase traffic to your website
SEO (search engine optimisation) blogging requires your blog post content to be keyword focused and written specifically for your target audience. Successful blogging is all about publishing unique and interesting content to gain the attention from your target...
Effective tips on internet marketing
Before we get started with the effective internet marketing tips, understand that your online marketing strategy should always be around generating targeted traffic and converting the the traffic into sales or leads. How are you going to get people to your website and...
Why you need a social media business strategy
If you are into internet marketing and already using social media marketing in your campaigns you most likely know that conversation is king with social media. When most people start with social media marketing, it is really hard not to behave like a small child...
Integrate SEO while building your website
Did you know that there's a major difference between building your website with SEO (search engine optimisation) integrated into the core of your website from the start than adding it at a later stage. SEO is all about generated targeted traffic to your website that...
How to make sure to avoid Google’s algorithm changes
The last few Google Search Algorithm updates has made businesses and Search Engine Optimization professionals refocusing their sites on providing top quality content to visitors. So what does this all mean and how can you ensure that you get good rankings on the best...
Create a social media strategy that works
When you decide that you want to start a social media marketing campaign for your business, you must understand that it needs to be taken seriously. If done correctly, social media can provide huge opportunities for your business. To follow this route requires you to...
Your website should support your business goals
Your website is a business tool that can help you achieve your business objectives. When building a new website or redesigning your current website, always integrate your business objectives into your website to form a solid plan on what you want to achieve with your...
How to improve your SEO rankings with blogging
If you are interested in improving your website SEO (search engine optimisation) organic rankings on Google and the other search engines, did you know that blogging is an easy way to do this? By adding a blog to your website content strategy to improve your SEO...
Increase conversion on your ecommerce website
As an online marketer that is always looking for the best internet marketing strategies, you most likely want targeted visitors to arrive on your website and engage with you in a specific way. This might be for buying a specific product, registering for your mail list...
How to make sure your site gets indexed with robots.txt
Is Google and the other search engines not including your website in their index? If you have optimised your website but you aren't getting any visitors to your website from the search engines, one area that you can look for the cause of this could be your robots.txt...
Why you constantly have to work on your SEO
If you have noticed that your website search engine optimisation (SEO) isn't getting the results you were used to such as organic visitors, leads and even sales, why is this happening? It used to be easy to get a website up and running and generating a ton of...
Starting with SEO? Do an audit first.
If you are starting out with search engine optimisation (SEO), the first step you should do is create a complete audit on how you are going to boost your presence online. It's crucial that you first do an audit of the current SEO landscape and your competitors to find...
Optimise your meta descriptions for better conversions
The title of this blog post might be misleading because meta descriptions doesn't impact SEO (search engine optimisation) directly, but the message in these tags can compliment your user experience. Meta description tags are used underneath your page title in Google's...
Tips to get more followers on Twitter
If you are busy using social media marketing strategies for your business, I'm pretty sure you are marketing on this medium to generate leads, sales and to showcase that you are social. A couple of years ago social media was all a buzz online where you had to be on...
Write great content to get targeted marketing results
Writing for online marketing is completely different than writing for traditional print advertising. Writing content for digital publication on your website should be focused, to the point, brief and have shorter sentences, paragraphs, words and sentences. Each page...
Get more pages indexed on your website for better rankings
It's a fact that if you have more quality pages on your website, you can increase your search engine visibility on the search engine result pages. You should always try to increase the number of pages on your website to support your search engine optimisation...
Beginning an internet marketing campaign
If you want to start with an internet marketing campaign for your business, where do you start? What technologies are involved and where should you put your focus on? Online technologies are changing at the speed of light on a daily basis, but internet marketing is...
Your website needs to tell a story
Did you know that your website is a business tool that can help you reach your goals? To do this it needs to tell a story that your target audience can relate to and it should guide them on exactly what they should on your website. It should grab their attention and...