This blog is only a small part of my business where I would publish some articles about related topics to Digital marketing. For more information and interaction please visit the following links below:
Is Google Analytics accurate at all?
You can find a number of useful statistical applications on the net that provides graphical statistics regarding your website. Using these are quite helpful regarding your website and blog as you can view important statistics such as where your visitors came from,...
Online reputation building
Building a brand and identity is important to the success of your business. The way the market perceives you will have a direct impact on how receptive they are to your products and services. Amongst the many aspects of creating and maintaining a powerful brand,...
What is black hat SEO exactly?
Ever wondered what is black hat SEO (Search Engine optimisation)? It is the unethical under the table way of search engine marketing. While white hat SEO is exactly as the name implies – white hat. Black hat SEO on the other hand is the dark, under the table way of...
Why online reputation management is a must
It is very important that companies listen to what is being said online about them, even if it is negative. Listening to the conversation online gives you the ability to resolve problems, react and disprove untrue information about you that can negatively affect your...
Getting leads with social media
Social media marketing is still a buzz word to many and one of the most exciting digital marketing methods at the moment. Social media allows marketing teams and businesses to communicate and engage with prospects in a new way. Social media can also help you with lead...
Using a blog with your internet marketing strategy
Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new...
Make your brand human with social media
One common misconception when it comes to social media marketing is that you should update your social media profiles as many times as possible during the day. While constantly posting random content and information will keep your social media profile active from one...
Social media voice: Do you have one?
Most internet marketing professionals are wearing many hats. They have to shift their voice on a daily basis and sometimes hourly to suit the audience, purpose, and brand they want to reach. As a results, "voice" is something digital marketers are thinking about all...
Why you should worry about online reputation management
Due the real-time nature of social media, your business reputation can be made or broken in 140 characters or less. This is not a warning, but a reality. There are also hundreds of complaint websites like Hellopeter.com with high organic rankings where people can vent...
Ignoring the negative comments won’t make it go away
One of the most important things regarding various social media channels such as Twitter, Facebook, and LinkedIn is that the conversations are taking place about you with or without your participation. If you are a business owner, you need to take advantage of this to...
How to prevent getting the downs with social media
With the ever change of social media trends these days, it is quite natural for both internet marketing experts and users to feel overwhelmed with everything. Social media marketing is dynamic and most people are juggling between tweets, blog posts, and general...
How to do a link building campaign
If you are into internet marketing, how many times over the last couple of months did you come across an article or blog post stating that SEO is dead? It seems to me that topic is trending ever year, and the reality is that if you don't understand the science of SEO,...
Social media sharing guidelines
When you are busy with a social media campaign and you share content with your audience, do you have an editorial calendar and do you know who you will be sharing it with? Are you sharing your content with everyone or to a selected group that will find your content...
Do you have a blog marketing policy?
Blogging is a powerful communication channel that is used by small and large businesses and can be part of your social media marketing strategy. In larger organizations, blogging can pose a serious threat to business information without any internal policies and...
Social media can affect your customer service
Social media is still a buzz word to many even though it has been around for a while. Did you know that blogging is part of the social media circle and it has been around far longer than you ever heard the phrase "social media"? With the current trend regarding this...
Start your social media campaign by monitoring the conversation
If you are in the process of creating a social media marketing or a digital marketing strategy, did you start this process by listening (researching) first? One of the most neglected key rules of communication and social media is listening. Who are you going to target...
How your website can help you reach your business goals
To make sure your website can help you reach your business goals and objectives, you have to plan your website to function as a business tool. This also includes the process of developing your goals into strategies on how you can use them on your website. If you are...
Common Facebook marketing mistakes
Facebook isn't big. It's massive and it keeps on growing with no sign of stopping anytime soon. Online you will find many articles, whitepapers, videos, infographics, and blogs that are dedicated to promote all the good things about Facebook marketing, and in many...