SEO and internet marketing is not all about gaining traffic to your website and blog. With SEO, you can also build awareness for your brand, products, and services. Having top organic rankings on the search engines can definitely help your business stand out as the leader in your current niche.
If your website is ranked at the top of Google for a search phrases relevant to your business, most people will assume that you are the leader in your field. This is natural, but sometimes, depending on your competition, it can be quite difficult to achieve. If you are interested in building awareness for your business with SEO, find a couple of tips below that will help you get started with this.
SEO and awareness
Building awareness with SEO are two completely different strategies if you think about it. Building awareness is about creating a memorable and unique name that people that people will remember. Using descriptive phrases and sentences cannot really be trademarked as your own, but you can use them to drive traffic to your website. It’s important that you are unique with this as it will make your brand name become sticky.
Search engine optimization works by targeting specific keywords and long tail keywords (keyword phrases) that are related to your business and the products or services that you offer. The best results by building awareness with SEO comes from combining your branding campaign together with your SEO strategy. This can help you build a unique identity for your business. You can then use SEO to target specific keywords to describe your business. Use these phrases in the pages of your website and blog.
Link building
Use various links with the keywords you are targeting in the anchor text that links to the most relevant page on your website. Be clever with this and use the keywords that describes your brand. This will help you produce powerful links to your website pages targeting specific keywords. This is part of off page SEO and it can create association between your business and the keyword phrases that you target.
This is a powerful way that you can build awareness with SEO. The only problem is that it takes time and effort. Don’t expect excellent rankings over night.
