It’s common knowledge that if you have many unique and relevant pages on your website, it will increase your visibility on the search engines. For SEO, you should always work on increasing the number of quality pages you have on your website and make sure that they are not duplicated elsewhere on the web.
Google has been quite busy over the last 2 years with all their panda and penguin updates to remove all the spammy sites from their index. Many sites that were hit were content farms, scraper sites, and article syndication channels that mostly uses duplicate and scraped content.
It’s a fact in the online marketing and SEO circles that a large website with many valuable pages will attract more targeted traffic than a small websites. Search engines (especially Google) indexes content, and when you have many pages, there are more opportunities for you to match your content with someone that is busy searching for information.
Google indexes content
How many words should be included in a page? Google indexes content and if you are not using any or not enough text on your pages, there will be nothing to index. Make sure you are using a minimum of 350 words on every page and break it up into sections with headings, bullet points, and sub headings.
How many pages should I have? This is a difficult question, but the easiest to find out will be to look at how many pages your competitors websites have indexed. How many top ranking positions do they have pointing to their pages? The easiest way to find out how many pages they have indexed is if you type in site:theirdomain.com into Google replacing “theirdomain.com” with their domain.
An easy way to increase the number of pages on your website is if you ad a news section in the form of a blog on your site. Use original and unique content for your blog posts. Every new blog post that you publish will be seen by Google as a new page adding value to your whole domain. If you only add 2 blog posts to your blog per week for a full year, you will have over a 100 pages on your website in that time.