Social media marketing is a great way you can use within your business to establish thought leadership, credibility and create an awesome user experience to your target audience. It’s a medium that is used to engage with people about your services, products and brand. You can use social media to generate targeted traffic to your website and this can increase your organic rankings on Google.
This might sound all great, but before you start with a social media marketing campaign and jumping onto LinkedIn, Twitter, Facebook, Instagram and YouTube, you must take some time and plan what it is you want to accomplish with your campaign.
Social media campaign
What is the purpose: What will be the overall purpose of your social media campaign? What goals are you after? Do you want to increase your email subscriber list? Improve your brand awareness? Always select one primary goal with a couple of secondary ones.
Target audience: Do you know the people you want to target on social media? What content are they interested in? What problems do they have or what solutions are they looking for online? Do some research to find out exactly who your target audience is so that you can shape your campaign towards them and make it targeted.
Which channels to target: After you have done your research, on which channels can your target audience be found online? Are they only spending time on Facebook? It’s pointless using a social media channel if your target audience isn’t present.
Activity: It’s a fact that you should be active on social media to generate business from this medium. Make a schedule everyday that you can follow that you are committed in answering questions online, posting updates, and engaging with your target audience.
Measurement: Always measure what you are doing online to see if what you are doing is actually generating any successes for your brand. If you don’t measure your campaign, you won’t know what you are doing and what you should change or optimise to make it better.
