by Johnny Da Silva | Apr 20, 2015 | Content Marketing
Writing for online marketing is completely different than writing for traditional print advertising. Writing content for digital publication on your website should be focused, to the point, brief and have shorter sentences, paragraphs, words and sentences. Each page...
by Johnny Da Silva | Mar 25, 2014 | SEO
Content marketing for search engine optimization has been a successful marketing method for many years and it still is, but the rules has changed. With all the Google algorithm updates over the last couple of years, many websites and dedicated article directories were...
by Johnny Da Silva | Nov 7, 2013 | Content Marketing
If you are busy with a copywriting strategy, how long should the content be so that you can get your message across? Should you focus on short content on all your website pages so that it’s easy to read and digest or should you focus on long content? Google...
by Johnny Da Silva | Aug 14, 2013 | Online Marketing
You must have heard this before – content is king. Even though this is true, with the birth of social media and the rapid pace at which the digital world is evolving, engagement is king, but in order to engage with people, you need good content. Digital content...
by Madeleine Da Silva | Jul 2, 2013 | Internet Marketing
Too many internet marketers are forgetting that their target audience consists of real people – not the search engines. Content on your website or blog that is overloaded with keywords might work for short while for Google, but when someone reads it, will they...
