Basic steps to create a personal branding strategy

Basic steps to create a personal branding strategy

According to Wikipedia, personal branding  is a description of the process whereby people and their careers are marked as brands.It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests...
Can trust be established with social media marketing?

Can trust be established with social media marketing?

If you are looking to build a social media strategy that works then it is essential that you use social media marketing in the right way. It is instructive to realize that most people approach their social media strategy with exactly the wrong approach. They treat...
How to stay relevant on Social media

How to stay relevant on Social media

Staying relevant on social media will be determining for the success of your Social media marketing campaign. Recipients of your message want to get information that is focused, unique and related to your area of expertise and functioning. Achieving relevance in a...
Use SEO and social media for traffic generation

Use SEO and social media for traffic generation

Social media marketing when done correctly is a form of word of mouth marketing through the use of various social media channels on the social web. These social media channels consists of blogs, social networks, media sites such as YouTube and Pinterest, and various...
Who really uses LinkedIn? [Infographic]

Who really uses LinkedIn? [Infographic]

Very recently LinkedIn chanced the design on profile pages and I must admit, it looks great. It looks professional and has a more 2012 look to it. This is a welcome improvement to LinkedIn in my opinion and could move LinkedIn up further in the social media channel...