How to stay relevant on Social media

How to stay relevant on Social media

by | Nov 7, 2012 | SMM

Staying relevant on social media will be determining for the success of your Social media marketing campaign. Recipients of your message want to get information that is focused, unique and related to your area of expertise and functioning. Achieving relevance in a...
Who really uses LinkedIn? [Infographic]

Who really uses LinkedIn? [Infographic]

by | Nov 2, 2012 | SMM

Very recently LinkedIn chanced the design on profile pages and I must admit, it looks great. It looks professional and has a more 2012 look to it. This is a welcome improvement to LinkedIn in my opinion and could move LinkedIn up further in the social media channel...
Social media marketing objectives

Social media marketing objectives

by | Oct 30, 2012 | SMM

In today’s digital lifestyle where we are always connected, did you know that most of your customers are using the social web to connect with friends, family, and finding the latest relevant news? Social media is in such high use today that I believe that every...
The honest truth about social media

The honest truth about social media

by | Oct 29, 2012 | SMM

Social media really went main stream a couple of years ago even though it’s still a new medium to many. According to Google Trends, social media marketing began showing a huge interest in 2006 and doesn’t look like it will be slowing down any time soon....
What does social media engagement actually mean?

What does social media engagement actually mean?

by | Oct 25, 2012 | SMM

On the social web you will find quite a lot of discussion going on regarding “social media engagement”. How should engagement be defined? Many people jumping on the social media bandwagon defines “engagement” as a consumer sharing a link,...