Your website is a business tool that can help you achieve your business objectives. When building a new website or redesigning your current website, always integrate your business objectives into your website to form a solid plan on what you want to achieve with your website. Your website is a powerful tool to support your internet marketing campaign.
The first thing you should ask yourself when building a new website is why exactly do you need a website and what purpose will it serve? Is your website going to be a solid business tool that is successful or are you simply going to use it as a brochure? What is the real reason you need a website? Your website should be closely aligned to your business and what you want to achieve.
Having a hard time to align your business objectives with your website? Here’s a couple of common objectives to point you in the right direction.
- Create brand awareness
- Lead generation
- Sell products and services online
- Build trust and authority
- Become the market leader in your niche and market
- News portal to inform your clients about new changes
- Customer service
- Build an email database
- Information database
When designing a new website, always look at your objectives and goals and organise them in based on priority. Once you have prioritised your goals, you will be able to create solid sales funnels and content to support this. You can create strong call to actions based on the most important goals and work your way backward.
If you are not going to prioritize your goals and what you want to achieve your site, your website will most likely have too many paths your visitors can take and it will not be focused. Always guide your visitors on the path they should take and never give them too many options that will confuse them.
Your site is a gold mine and always place specific KPI’s that you can measure on a regular basis to determine the overall effectiveness of your website. Use these KPI’s as a guideline on what you should change or optimise on your website to reach your business objectives.
